I’ve been blogging for a couple of years now, with moderate success. I’m not taking the blogosphere by storm, but I do have a few followers. Here are a few things I’ve learned so far.
Write about what you enjoy. Passion is enthusiastic and will help carry you along even in times when you don’t necessarily feel like posting. Passion need not be singular. You can blog on two or three themes. Be open to possibilities and discussions. In time you may find your blog focus on a single theme, or that you broaden your scope. Allow your blog to be organic.
Engage in discussions with other blogs. Find blogs that share in your passions and interests. Read their posts, and offer comments. Add their blogs to your blog roll. This seems to be the most effective way to market your blog to a wider audience, and it helps fuel your blogging passion. You’ll find that you want to go on-line and see what’s out there, and what you want to add to the discussion.
Realize that old posts serve as a library of writing. Old posts don’t die. Some of my most popular posts are over a year old. People Google search certain topics, like ‘Christmas benediction’, and discover an old post. Your blog serves as a collective work of your writing and thought, so take it seriously and do your best.