“Writing, as we know it, is dead,” said Hamilton Tudor, CEO of Tudor Publishing. He slowly looked at each member of the board sitting around the oak conference table. A satisfied grin swept across his face. His dramatics were having the desired effect.
“What can we do?” asked one member.
“We’ll be ruined,” complained another.
“I’ve been reading about the death of the publishing industry like all of you. But they’re wrong. It’s not a death. It’s an evolution. We are about to take the next step on our evolutionary journey,” declared Hamilton.
Winston Lewis crossed his arms in disgust. “Alright, Tudor. What’s your game?”
Hamilton scowled. Winston Lewis was Hamilton’s rival, the foil to all his greatest ambitions. Winston was a purist, a technophobe. He led the opposition to their move toward epublishing a decade earlier. Hamilton was annoyed, but he was also prepared for Winston Lewis.
“We all recognize the people’s demand for immediate content. The internet, web magazines and the like. We also know the world has gone visual. Video, ladies and gentlemen, rule the day.”
“Thank you, Captain Obvious. How exactly does that help us?” asked Winston. Others around the table nodded.
“We cross promote. We use multiple platforms,” said Hamilton. His statement was met with blank stares.
“We create a multimedia event that combines compelling video with immediate literary content,” explained Hamilton.
“Still waiting for something that makes sense,” said Winston. “I get the impression you’re making this up as you go along.”
Hamilton ignored Winston’s accusation. “Think reality TV meets webcast meets literature. We produce a reality contest between competing groups of ‘B’ list authors. They collaborate to create the next novel. Viewers vote on the winner. The victorious novel gets published by Tudor Publishing.”
“I don’t understand the webcast part,” said a member of the board.
“All collaborative meetings are pushed to a live web feed. We manipulate the contest, make up teams that promote the most potential for conflict and you have the perfect recipe for compelling video,” explained Hamilton.
Hamilton watched Winston mull things over in his head.
“Writers aren’t exactly social animals,” said Winston.
“Exactly. Conflict sells. Writers want to eat and advertisers are more than happy to pay.”
“That’s ruthless, cunning and diabolical,” said Winston. “I love it.”
“It’s the power of the internet,” said Hamilton. “Only the smart survive.”